I was speaking with a friend recently about working on this article. My friend is not just an experienced dog owner and trainer, but also someone who used to work in the pet food industry. We were discussing the fact that once another dog owner learns that you know something about foods, they almost always ask, “So what’s the best dog food?” My friend said, “Yeah, most people want to buy the best foods they can for their dogs – until you tell them what the best foods cost! Then they change the subject!”
You might not think that is funny, but my friend and I laughed for a solid minute, because we have both experienced that exact conversation countless times.

It’s an inescapable fact that quality dog foods cost money – and the highest quality foods cost a lot of money. You simply cannot sell steaks at hamburger prices. And as much as we may want to buy “the best” food for our dogs, most of us have a number – unique to each of us, based on our financial status, the size and number of dogs we own, and perhaps even our relationship with our dogs – to which we will respond, “No, forget it; that’s too much.”
We’ve never made cost a part of WDJ’s dog food selection criteria, and have barely mentioned it in past reviews, precisely because of the fact that one dog owner’s “No, forget it” price may be another person’s food selection starting point. What you can afford or feel comfortable spending on dog food is a personal matter. But the conversation with my friend made me reconsider this particular elephant in the living room. It occurred to me that perhaps it would be helpful to help people identify the higher-quality foods in any group of identically priced products.
What Is In a Good Dry Dog Food?
In order to recognize a superior product in a group of foods, you have to know what specific attributes indicate quality in a dog food. We look for the following hallmarks of quality:
1. Animal Proteins at the Top of the List
Lots of animal protein at the top of the ingredients list. Ingredients in pet food are listed in order of the weight of that ingredient in the formula, so you want to see a named animal protein or named animal protein meal first on the ingredients list. (“Named” means the species is identified: chicken, beef, lamb, etc. “Meal” means a dry, rendered product made from an identified species.)
2. Named-Species Meat Meal
When a fresh meat is first on the ingredient list, there should be a named animal-protein meal immediately or closely following the meat. Fresh meat contains a lot of moisture (which is heavy), so if meat is first on the list, it acts like a diluted protein source; while it adds an appealing flavor and aroma to the food, it doesn’t actually contribute that much protein. That’s why another named source of animal protein should appear in the top two or three ingredients.
3. Whole Plant Ingredients
When vegetables, fruits, grains, and/or carbohydrate sources such as potatoes, chickpeas, or sweet potatoes are used, they should be whole. Fresh, unprocessed food ingredients contain nutrients in all their complex glory, with their vitamins, enzymes, and antioxidants intact.
4. Organic, Sustainable, “Green” Labelling
Some of us are also looking for products that are made with organic ingredients, and/or humanely raised or sustainably farmed ingredients. It may also be meaningful for some of us to buy from companies who support shelters or rescue, manufacture in “green” plants, participate in recycling and waste reduction programs, and so on.

Bad Ingredients Found in Dry Dog Food
There are also some things to look out for – undesirable attributes that indicate a lower-quality food:
Meat by-products, poultry by-products, meat by-product meal, and poultry by-product meal
Many of the animal tissues that are defined as animal by-products are nutritious, but may be handled indifferently.
“Generic” fat sources
“Animal fat” can literally be any mixed fat of animal origin. “Poultry” fat is not quite as suspect as “animal fat,” but “chicken fat” or “duck fat” is better (and traceable).
Ingredient splitting
Watch out for a practice commonly called “ingredient splitting,” whereby two or more very similar food “fractions” appear on the ingredients list. Because the ingredients are listed in descending order of their weight, a manufacturer can make it appear that a higher-quality ingredient is represented in the food in a higher amount than it really is. This is accomplished by using several fractions or versions of an ingredient as separate ingredients (i.e., rice, brewer’s rice, rice bran, rice protein meal). If all the iterations of that ingredient were combined or reconstituted, they would outweigh the higher-quality ingredient, pushing it down on the ingredients list.
Plasma and blood
We don’t recommend foods that use animal plasma or blood meal as a protein source.
Added sweeteners
Dogs, like humans, enjoy the taste of sweet foods. Sweeteners effectively persuade many dogs to eat foods comprised mainly of grain fragments (and containing less healthy animal protein and fats).
Other Additives
Artificial colors, flavors, or preservatives (such as BHA, BHT, ethoxyquin). The color of the food doesn’t matter to your dog. And it should be flavored well enough with healthy meats and fats to be enticing. Natural preservatives, such as mixed tocopherols, can be used instead.
Compare and Contrast Kibbles
Once you know what traits you are looking for, go compare the products in the price range that works for you. Make sure you use the calculator app on your phone and calculate the price per pound of any food you are considering. Write the numbers down so you can compare prices at different retail outlets; if you are accustomed to buying your dog’s food in a grocery store, you might be surprised to find that you can find foods of a much higher quality at very close to the same price.
For example, Beneful is a brand that’s sold in many grocery and big-box stores. It costs more than many of the foods in the grocery store so you may be patting yourself on the back for buying a better food for your dog. A 12.5-pound bag of its Grain-Free Chicken variety sells for $14.19, or $1.13 per pound. But look at the ingredients (we’ll list just the first 10):
– chicken
– pea starch
– cassava root flour
– chicken by-product meal
– soybean germ meal
– soybean meal
– canola meal
– beef tallow
– dried beet pulp
– poultry and pork digest
This food contains a minimum of 24% protein and 13% fat.
Now, let’s look at the first 10 ingredients of one of the foods on our “approved foods” list (which you can view by clicking the links on this page). We’ll compare it to a product from a company whose average prices are the lowest on our list: Eagle Pack. The Chicken Meal and Pork Meal formula sells for $39.99 for a 30-pound bag ($1.33 per pound).
– chicken meal
– pork meal
– ground brown rice
– dehulled barley
– oatmeal
– rice
– peas
– chicken fat
– brewers dried yeast
– flaxseed
This food contains a minimum of 27% protein and 14% fat.
Yes, there is a 20-cent per pound difference in the prices of these foods; the Beneful is less expensive. But the difference in quality is huge.
It’s nice that Beneful uses chicken meat as its first ingredient, but its next animal protein (chicken by-product meal) is fourth on this list. Because meat contains so much moisture, the chicken doesn’t contribute as much protein to the diet as a meat meal. Beneful props up the protein content in this food with low-quality protein sources: chicken by-product meal, soybean germ meal, and soybean meal.
By the way, we’d call the appearance of those last two ingredients “ingredient splitting.”If you added the weight of the soybean germ meal and the soybean meal, we’d hazard a guess that they would outweigh the chicken by-product meal, meaning they play a far larger role in the food than the chicken by-product meal.
Animal proteins contain more of the amino acids that dogs require than plant proteins, but plant proteins are less expensive – hence their appearance in lower-priced dog foods.
In contrast, Eagle Pack uses two high-quality meat meals as the first and second ingredients; this is where the food is getting most of its protein.
As a fat source, the Beneful food uses beef tallow – widely considered to be a lower-quality fat than the chicken fat used in the Eagle Pack food.
The grains used in the Eagle Pack food are either whole or lightly processed (ground or dehulled). In contrast, the carbohydrate sources in the Beneful product are highly processed (pea starch, cassava root flour, canola meal). All in all, there is a world of difference between the two foods.
Average Dog Food Price Per Pound
In the 2018 Dry Dog Food Review, we’ve listed a number of companies that make good- to great-quality foods. For the first time ever, we’ve ordered the dry dog food companies by the average price of their products so you could compare their features with similarly priced foods.
Here’s how we came up with the figures we used for the average sales price:
We collected prices for kibble from online retailers and from the companies themselves, asking for their suggested retail prices for the largest-sized bags of their foods (the larger the bag, the lower the price per pound). We calculated the price per pound of each variety of food (by dividing the price by the number of pounds of food in the bag). Then we calculated the average price per pound of food for each company, using the figures from each food in each line.
Keep in mind that an average means there are foods that cost more and some that cost less than the average. The company average price per pound will accurately represent those companies whose product lines are priced similarly, but it less accurately represents companies who have widely disparate lines of food.
Consider, for example, the three lines of food that Petcurean sells in the United States. Products from its most expensive line, “Gather,” sell for $4.99 per pound. Its Now Fresh foods sell for an average of $3.21 per pound, and its Go! foods sell for an average of $2.94 per pound. The company average is $3.71 per pound.
Does A Good Dog Food Really Make a Difference?
A difference to your dog’s lifelong health? Yeah, it does. Over the years, Whole Dog Journal has dedicated countless pages to the challenges and essentials of nourishing your dogs. As any long-time reader knows, the pet food industry seeks to maximize its profits, not the health of the animals who depend on it. Do we wish everyone could afford the most expensive dog food in the world, and thus the best quality ingredients? Of course we do, but we also recognize this isn’t the reality we, or our dogs, live in.
Find brands of kibble with decent ingredient lists which you can afford. Most humans can’t access grass-fed organic meat for themselves, let alone their dogs. The 40+ foods on this list will help you hit your target.

There may be less obvious differences in the quality of ingredients between products that appear at the top of our “approved foods” list. This is where some of the companies’ intangible factors come into play. At the top end of the price charts, you will see companies who use dog food ingredients that are certified organic, sustainable, and humane; those certifications don’t come without a price. You will also see pet food companies with very good safety records, whose names you probably haven’t heard associated with any recalls. Quality manufacturing and quality control has a price, too.
Again, that’s not to say that we can all afford the price of some of these foods. But when you check to make sure that the foods have many of the traits of a good-quality product and none or few of the traits of low-quality products, you can rest assured that you are in the right ballpark, anyway. All of the foods on our approved foods list, even those at the very bottom of the list when they are ordered by average cost (as we have done) are capable of providing superior nutrition to your dog.
Now, all you have to do is find the ones that suit your individual dog – and that’s no small feat. There are dogs who thrive on low-quality foods and dogs who wilt when fed expensive foods. The problem in the latter case might lie with a certain ingredient, the percentage of fat, or something else. Don’t fret, just try another good-quality food. The great news is that there are plenty to choose from.
