Many dog owners today are in search of natural dog foods—meals that avoid artificial ingredients, use whole-food sources, and have functional ingredients that support their pet’s overall health in a more holistic way. But with so many brands claiming to be “natural,” how can you tell what is truly high-quality and what is just marketing?
What Is Natural Pet Food?
The word “natural” can mean different things depending on who is using it, but natural dog food brands should be products made without artificial colors, flavors, or chemical preservatives, and with recognizable ingredients that are minimally processed.
Best Natural Dog Food Brands
For those wanting to feed their dog a high-quality natural diet, a few standout brands are consistently well-reviewed by veterinarians, nutritionists, and dog owners alike. Our favorites include:
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The Honest Kitchen offers human-grade dehydrated dog food made from minimally processed ingredients. This is especially appealing to pet owners who want to add water and serve fresh without having to cook diets from scratch.
Open Farm emphasizes ethically sourced meat, traceable ingredients, and environmentally conscious practices. Their recipes include responsibly raised meats, organic produce, and are free from fillers and synthetic additives.
Spot & Tango is a highly rated brand that offers fresh, pre-portioned meals with limited, whole-food ingredients. Their “UnKibble” line provides a dry food alternative for those who want something shelf-stable but still natural and minimally processed.
Stella & Chewy’s is a strong choice for raw feeders or those interested in freeze-dried options. Stella & Chewy’s is well-known for their raw-inspired diets made from grass-fed, cage-free, and wild-caught proteins. Their products offer a convenient way to feed a more biologically appropriate diet without the mess or food safety concerns of raw meat.
Natural Dog Food Ingredients
When choosing a natural food for your dog, the best place to start is with the ingredients list. Ideally, the first ingredient should be a named animal protein, such as chicken, beef, lamb, or salmon. Avoid products that use vague terms, like meals or byproducts, which can indicate less-desirable cuts or parts of the animals they are sourced from.
A quality natural dog food may also contain whole food sources or carbohydrates and fiber, like brown rice, oats, sweet potatoes, or lentils. If vegetables, fruits, or beneficial herbs are included, it is a good sign of a brand focused on nutrient diversity and natural functionality. It is also wise to look for foods preserved with natural compounds like tocopherols (vitamin E) rather than synthetic preservatives like butylated hydroxyanisole (BHA), butylated hydroxytoluene (BHT), or ethoxyquin.
Look for Transparency in a Natural Dog Food
Transparency in sourcing is an indication of a trustworthy brand for natural dog food. Brands that clearly state where their ingredients are sourced—ideally within the U.S. or from countries with strict agricultural regulations—tend to take quality control more seriously. Additionally, it is worth checking into whether the company manufactures its own food or outsources production, as brands that own and operate their own facilities have the ability to maintain tighter manufacturing oversight.
Remember, natural does not always mean grain-free, and for most dogs, whole grains such as brown rice or oats offer a good source of nutrition and energy. Grain-free diets are sometimes recommended for dogs with specific sensitivities, but they are not inherently more “natural” or healthier. What is most important is how digestible and nutritious the total recipe is, and whether it fits your dog’s specific age, breed, activity level, and health needs.
Ultimately, the best natural dog food is one that uses whole, recognizable ingredients, avoids unnecessary additives, and is formulated to meet the nutritional standards set by the Association of American Feed Control Officials (AAFCO).
If you are unsure which product is best for your dog, your veterinarian can help guide your choice based on any allergies, sensitivities, or specific health concerns your dog may have. Feeding a natural diet can contribute to improved energy, healthier coat, better digestion, and overall wellness in your dog. By choosing quality ingredients and reputable brands, you are not just feeding your dog—you are investing in their long-term health and vitality.
