Super Products at Superzoo, the Pet Product Trade Show


Early this month, I had the pleasure of attending a huge pet products trade show called Superzoo. I haven’t been to one of these trade shows in a few years, which made it that much more exciting, as so many new products come to market. I gathered information from hundreds of manufacturers, in preparation for a number of articles and products reviews over the next year or so.

Super Products at Superzoo, the Pet Product Trade Show

It may sound juvenile, or seem to impart a lack of seriousness, but I was perhaps most excited about some of the dog toys I saw. There were countless manufacturers of dog toys at the show, but most offered the same old sorts of toys that have been around for a long time, with only minor variations in quality. However, I also saw a handful of truly unique and engaging new toys, which I’m looking forward to sharing with you in the coming months.

Similarly, there are now dozens of “slow feeders” on the market – products designed to force dog who eat too fast to eat more slowly. Most are obvious knock-offs of the first one on the market a decade or so ago. But I found a couple that are truly unique; one is featured in an article about gastritis in the September issue!

I also started collecting samples of various products that launch or help you throw fetch toys farther and/or with far less effort; I’ll review all the ones I was able to find in a couple of months.

I also found a new source of one of my all-time favorite tug toys, a long wool rope, which is sweet, because its original manufacturer disappeared within the past few years and I gave away the last one I had, not knowing I wouldn’t be able to find a replacement. Now I can get a bunch!

Another interesting development I noticed at the show: There were at least half a dozen companies selling products for pets that are made with cannabidiol (CBD), an extract of cannabis that has shown promise for the treatment of various health problems in humans and other animals. As we stated in “Dogs Going to Pot,” (, medical marijuana – or more specifically, CBD – has great potential for use in dogs to relieve chronic pain and/or anxiety, and perhaps for treating other conditions, such as epilepsy and cancer.

There is so much variation in how the CBD extract is being sourced (from commercial hemp farms in China to backyard gardens in Colorado and everywhere in between) and extracted (with everything from industrial solvents to water), and how much of the CBD is used, and what sort of product it has been mixed into (everything from topical balms to edible treats), that it’s hard to say which, if any, of them might help a dog with a specific condition. But we’ll be looking at the products that are on the market and talking to the manufacturers for an update on our previous article.

There was a lot more to see and talk about in the future, but can I leave you with information about a unique product I saw that might be of use to any of you with carpets and a dog prone to “accidents”? I’m not sure when or where else I can recommend the product, but there’s no time like the present – especially since the makers of cool products like this tend to disappear if they can’t sell enough of them in the early days.

Super Products at Superzoo, the Pet Product Trade Show

Inject•N Clean looks a bit like a bent nail, but it’s hollow. The idea is, you can poke the sharp end through your carpet in the middle of the pet stain. Then you pull up, tenting the carpet above the pad below, and insert the tool’s “injection bottle” full of your favorite enzyme-based odor-neutralizing liquid in the top of the tool and then squeeze the bottle. This enables you to deliver the odor-neutralizing liquid under the carpet and all over the carpet pad. Simple but effective! Check it out at