Features February 2013 Issue

The Dog Food Industry Has Come a Long Way!

For years we’ve been predicting this would happen, and now it has. Some large pet food companies have introduced products that feature ingredients that are comparable to those found in “super premium” pet foods. It’s your move, premium / natural / holistic pet food makers.

The Dog Food Industry Has Come a Long Way!

The pet food industry as a whole is improving. Time for the “super-premium” pet food makers to raise the bar again.

Sixteen years ago, when Whole Dog Journal first assessed the “premium” segment of the dry dog food market, we didn’t find many products that met our selection criteria. The companies that made foods that we would consider top quality were small and not well known. The vast majority of foods on the market contained abominable ingredients (such as “meat and bone meal” and “animal fat”) and the companies that produced them were not very consumer-friendly – and downright contemptuous of a consumer-oriented newsletter with canine health activist readers! Even the companies that offered the highest-quality products on the market, the best of the best, were reticent about their ingredient sources and manufacturing locations.

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