Whole Dog Journal's Blog June 17, 2010

The Whole Dog Journal - A Look Back and Into the Future

Posted at 11:51AM - Comments: (18)

The Whole Dog Journal began in 1998 as a line extension of other subscriber-supported periodicals from Belvoir Media Group. Since 1972 Belvoir had polished the concept of advertising-free journalism, and dogs seemed like an interesting fit.

Little did we realize then that The Whole Dog Journal would become a world leader in natural canine care and training. From the outset The Whole Dog Journal’s writers—led so capably by Nancy Kerns—have been liberated to freely state which foods, treats, beds, bowls, leashes, collars etc. that dog lovers should consider for their faithful companions with their hard-earned dollars. The Whole Dog Journal has always favored holistic solutions (when appropriate) which has given Nancy and company a chance to bring small but worthy companies and their products to light. Pat Miller’s ground-breaking training articles about positive dog training have performed an immeasurable service in forging the dog-human bond. We now have a clearer understanding of the ways dogs think, gaining newfound appreciation for their emotions, their loyalty, their primordial instincts—and we’ve learned how to work with our dog pals for the enrichment and benefit of all.

I had the good fortune to be present at the creation of The Whole Dog Journal, and to witness how our work has impacted so many people. Nowhere has the work of The Whole Dog Journal been more keenly felt than the subject of canine nutrition. More than ten years ago our ads-free format allowed us to open the aperture and shine a light on dog foods we could recommend for your companions. In a world filled with Alpos and Milkbones, we scoured the literature and interviewed leaders in industry and academia to determine what a good dog food should look like. Armed with strong criteria (that’s always evolving) we set out to match our idea of solid ingredients with the foods available on store shelves. Clear favorites emerged, and thus was born our annual Guide to Dog Foods—wet, dry, frozen, dehydrated and treats.

I am here to tell you the work hasn’t always been easy. Nancy has become an expert on canine nutrition and has spent a considerable amount of time traveling to dog food formulators across this country. She’s become immersed in by-products, supplements, additives, dyes. She’s sustained by The Whole Dog Journal readers who reach out to us with stories of dogs' lives transformed by improved nutrition.

As any serious journalist will tell you, it’s the readers that keep us going.

And now we’re happy to give you, our readers, an additional resource in the care and training of your dog. The Whole Dog Journal website has undergone a complete overhaul. Among other things, the new site features this new blog, a complete archive of all of our past content available FREE to paid subscribers and the ability to comment on any of these articles. Take a look around and enjoy.

Comments (18)

Great Job.


Posted by: danish123 | July 30, 2010 9:29 AM    Report this comment

I am a new subscriber but I absolutely love WDJ!!!
Karen S

Posted by: KAREN S | July 11, 2010 10:18 PM    Report this comment

I believe I have been a subscriber to Whole Dog Journal since its inception. I love the new web site and the fact that you now allow us to see and download back issues. When I moved from the West Coast to the East Coast I could not take my beloved back copies with me, now when I need an article I can look it up here. YEA! and not have to pay for it again. Something I resented as a longtime subscriber. When I have shared an article with a friend, it was to encourage them to get their own subscription because of the great info.
Thank you and keep up the good work

Posted by: KATHERINE L | July 11, 2010 4:21 PM    Report this comment

Congratulation to your Website! I just canceled my prescription after the last Issue in December 2010, but now I will renew.

I do have a Miniature Pinscher and started feeding her different raw meat after getting her from the breeder. After her teeth came in, she got raw bones too. She is the sweetest, loving dog an owner can hope for. She never showed any agression towards people, or other animals. She has not bitten anybody. Her coat is still good looking and healthy. She is now seven years. I also feed her raw or soft cooked eggs, beside other healthy food.

Posted by: Unknown | July 5, 2010 12:00 PM    Report this comment

Great Website. Thanks. Have been a subscriber for years and always found lots of valuable advice. Thanks.
Janet K.

Posted by: janet k | July 3, 2010 3:30 PM    Report this comment

Bravo! What a HUGE resource having ALL the WDJ articles on line and in a format that can be searched! I've got issues starting in 1999 with the exception of a few months lapse in my subscription. The ability to search though.. when I remember ... an article about a particular subject saves me digging thru a stack of dusty magazines!

As someone who breeds on a rare occasion, having the resources, the knowledge and support that goes in to WDJ, I am very grateful. Each person I send a puppy home is told -- if you only get ONE book/magizine to help you thru life with your dog, subscribe to WDJ!

Thanks for articles by knowledgeabnle, caring and devoted authors!

Posted by: SANDY M | July 2, 2010 4:21 PM    Report this comment

This is such an improvement over the previous website. Very useful for me. I've been a long-time subscriber and recommend it to all dog owners, and this is fantastic back-up to the paper edition. Thank you.

Posted by: susanschnauzer | July 2, 2010 9:37 AM    Report this comment

I love this ,I have been a subscrber forevere. If there were only one pub. to pick this is it. Love the new website. Keep up the great work.JW. July 2.2010.

Posted by: JaneWard | July 2, 2010 9:17 AM    Report this comment

I have subscribed for about 1 year. To me, the main value of the publication is that it reminds you to read about dog behaviors, food, and grooming/health.
I mean that if you read about it, you pay attention and learn more about dogs to share with others and use to help your own dog.
Each of us can mention and reprint articles for a friend (or pet shop owner!) to 'pay it forward' to the benefit of dogs.

Here is something that I wrote that a lot of people have asked me to share on paper and you may reprint it if you preserve the copyright line at the bottom.

A Dog's Prayer ...

Hear my silent voice, ancient as the wind and land
Yet I, a simple beast, reveal the deepest heart of Man.
Most noble of all creatures great and small, incapable of speech or guile,
I alone the only friend to Man, ever faithful, never failing all the while.

My only role,unchanging through all time
to serve him who created me and mine.
A lower god 'twixt Heaven and earth,
of all God's blessings I became
Man's friend, protector, and earthly angel first.

Though innocent of sins or shame, yet I would bear the pain for those of Man
in cruelty toward me and countless others at his fickle hand.
My noble mind and voice, though silent, speak with soft intent;
reviled by few, loved by some, known to all in God's firmament.

Before my flight from earthly realm, Thy will be done in earth and Heaven,
and neither life nor death itself defeat my firm devotion given.
Yet, hear a humble servant's plea:
to be with Man my only prayer, to serve my only destiny.
For if the earth and all within shall pass to none and justice reign at last,
then I and Man shall dwell as one, united as in ages past.

I am Dog: the crowning jewel o'er every worldly treasure,
my dignity a lyric deep beyond Man's clever count and measure.
Yet I alone have stayed the course of nature's path
'til Man arise from selfish dream to know me as I am,
at last...

copyright 2000 Douglas Henninger

Posted by: Douglas H | July 1, 2010 9:47 AM    Report this comment

I too have been a subscriber for many, many years and have come to depend on the unbiased articles I so throughly enjoy! I am feeding ZIWI PEAK and do not find it on any lists. Have you looked into this stuff?

Posted by: virginia s | June 30, 2010 6:33 PM    Report this comment

I have subscribed to WDJ practically since the beginning and have saved them all. However, finding a particular article is time consuming - this will be so much easier and quicker. Thanks for that. And thanks for a wonderful and enlightening publication. Love to see information on kidney/liver problems and practical help for multiple dog households - I have an animal rescue.
Jackie D.

Posted by: JACKIE D | June 30, 2010 5:19 PM    Report this comment

I would be greatly interested in reading an article regarding Glucosamine & Hyaluronic Acid in a liquid form as opposed to a tablet form. What would be the benefits of a liquid and/or the downfall. Also, I have read that stabilization in the liquid form is impossible, is this true? However, on the other hand the tablet form I have been told only has a 65% rate of absorbition. Its all very confusing.

Posted by: Deborah S | June 30, 2010 4:33 PM    Report this comment

I'm not new to WDJ, but I am new to the computer world, so having a place to comment on things I care about is great. Great website! Two areas I am currently greatly concerned with is diabetes and autoimmune skin disease. I own two Irish Setters, one diabetic; one with autoimmune. Help, articles or just support will be greatly appreciated.

Posted by: redk9gal | June 30, 2010 3:00 PM    Report this comment

I've been a subscriber to WDJ for over 10 years and feel I have grown immeasurably in my knowledge of dogs, training, nutrition and health in that time. Without such a great guide, I'd still be floundering around the Internet not knowing what resources are valid or trustworthy. I do trust WDJ!

Posted by: kathygl | June 30, 2010 2:55 PM    Report this comment

It's fabulous to have access to all the past articles, thank you. Congratulations on the new website - it's much more valuable. I am a dedicated fan of WDJ and would say that if, for some reason, I could only pick one source of information about dog nutrition, it wold be Whole Dog Journal.

Posted by: Jocelyn E | June 29, 2010 7:07 AM    Report this comment

The WDJ has been a great help for me. I recently started in AKC Conformation with Chihuahuas and I've learned a lot about training small breeds (which isn't easy-especially training not to mark in the house!) and the food articles I love.

I'm still not sure what to think for a small breed food, so an article on that would be wonderful! I feed Fromm, it was recommended from a top show breeder but I was wondering if too much protein for a small breed isn't actually good for them.

Posted by: RiverviewChis | June 28, 2010 3:43 PM    Report this comment

Love the great new website and the new FREE access to the past articles. Thanks WDJ and our Borzoi thanks you, too.

Posted by: JOAN H | June 24, 2010 8:21 PM    Report this comment

Congratulations WDJ on 13 great years and great new website.

Posted by: gking | June 22, 2010 4:24 PM    Report this comment

New to Whole Dog Journal? Register for Free!

Already Registered?
Log In