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When it comes to label claims and product descriptions, dog food makers pull out all the stops. We suggest you resist advertising manipulations.

With hundreds of dog foods on the market, many of them similar in terms of ingredients and nutritional value, the factor that determines which one gets bought is how well the manufacturer can convince the consumer that its food is superior to the others. Most of the time, the only place they can accomplish this is at the point of sale, where the only information available is on the label itself.

Lately, the label game has heated up. The claims being made range from the subtle to the ridiculous, and truth is sometimes stretched to its outermost limits – or beyond. The consumer must be wary and consider exactly what the…

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