Editorial February 2008 Issue

New and Improved

How Whole Dog Journal's dog food reviews have just gotten tougher on pet food manufacturers.

Every year in February, we review dry dog foods, and attempt, in the process, to teach owners a little more about pet foods and the pet food industry. Last February, we discussed in detail the phrase “complete and balanced” that adorns the labels of most (not all) dry commercial foods, explaining how products with highly disparate nutrient levels could all be considered “complete and balanced.” We also talked about the different methods by which a company can earn the right to make the “complete and balanced” claim: feeding trials, nutrient levels, or the “family” method.

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