Features April 2015 Issue

Unsticking Myths About Dogs

It’s a trick! Not to worry, this dog is “dominating” her owner on cue.

Unsticking Myths About Dogs

Common K9 lore that shouldn’t be repeated!

So-called “sticky” ideas are concepts that grab our imaginations, pass quickly from one person to the next, and are easily remembered – but they aren’t necessarily true. Advertising executives constantly search for sticky ideas to use in product-marketing campaigns in order to hook customers and increase product recognition and sales. When the idea is good and true, stickiness is a wonderful thing. When the concept is false, stickiness can be very destructive.

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