Unsticking Myths About Dogs
Common K9 lore that shouldn’t be repeated!
So-called “sticky” ideas are concepts that grab our imaginations, pass quickly from one person to the next, and are easily remembered – but they aren’t necessarily true. Advertising executives constantly search for sticky ideas to use in product-marketing campaigns in order to hook customers and increase product recognition and sales. When the idea is good and true, stickiness is a wonderful thing. When the concept is false, stickiness can be very destructive.