Features September 2015 Issue

How Retailers Can Help

Pet food manufacturers are fond of saying that their operations are highly regulated. Itís true that regulations are in place that, in theory, protect consumersí dogs against poorly formulated products Ė but itís also true that there is little surveillance and enforcement of the regulations. Rarely (and usually only in response to complaints) do regulators test to see if a food meets the guaranteed analysis for macronutrients on its label, and even more rarely, if it meets the standards for vitamins and minerals. So itís largely up to the market to look after itself.

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