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In classical counter-conditioning, the goal is to try to transfer the positive feelings the dog has for high-value treats (or toy play) onto the trigger (in this case, the presence of other dogs), thus creating a new association in the dog's mind. For example, when you know at what distance your dog can see other dogs, but still feel safe enough to not react, be prepared to feed a steady stream of treats the entire time the trigger (another dog) is within eyesight. As soon as the dog is out of sight, the treats stop.
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