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Enjoy the availability of better dog foods, but beware of the posers.

By Nancy Kerns

By every measure, the “natural and holistic” segment of the U.S. pet food market has enjoyed spectacular growth over the past decade – far greater than that of the pet food market as a whole. As one example, figures supplied to Petfood Industry magazine by industry analyst Packaged Facts show that the U.S. pet food market as a whole grew at a rate of 5.3 percent from 2003 to 2007, but the “natural foods” segment of that market grew 24.6 percent in the same span. And the “organic” segment experienced an astounding 48.1 percent growth rate. …

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