The July 2011 issue of Whole Dog Journal is now available online!
A special, perfect dog food for every dog? That’s what the pet food industry would like you to believe; that’s the direction taken by most of the large pet food makers – foods for tall dogs, small dogs, fat dogs, old dogs . . . you get the picture. The tactic must work, because all the biggest companies do it, and they wouldn’t make so many foods if they weren’t selling well. In the article How to Determine What's Special About a "Specialized" Dog Food we ask the question whether or not your dog’s specialty food is really all that special? If you’re considering a specialized food that is on on the market, try to determine what, exactly, are the features that are supposed to be unique to that product and so allegedly perfect for dogs like yours.