Features
June 2002 Issue
A Special Food for Every Dog?
How to find the differences in “niche” foods – if there even are any!
When it comes to choosing a dog food, the number of choices currently found on the shelves is nearly overwhelming. Thanks to niche marketing – a position from which an opening in a market can be exploited, or a specialized but profitable segment of a commercial market – the production of dog foods is following the trend in human products for increasing specialization. There really is something for everyone: big dogs; medium dogs; small dogs; working dogs; dogs with tender tummies, stinky breath, or itchy feet; couch potatoes and elite athletes – all dogs can get a diet specifically designed just for them.
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