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But Sensible Choice doesn’t seem to even TRY to“walk the walk.”

Maybe it’s partially our fault, but the word “natural” is getting a lot of exposure on dog food labels these days. The problem is, it doesn’t mean anything in particular; there is no official definition of the word. It just sounds good, and companies like Pet Products Plus, Inc., makers of Sensible Choice, like to use it a lot. A bright yellow banner on the front of the bag says, “100% All Natural.” And the back of the label explains, “Sensible Choice dog foods are all-natural products. . . In other words, if it’s not found in nature, you won’t find it in Sensible Choice.” But that just doesn’t explain…

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