Features
October 2000 Issue
When it Comes to Dog Food - What Does the Term "Natural" Really Mean?
But Sensible Choice doesn’t seem to even TRY to“walk the walk.”
Maybe it’s partially our fault, but the word “natural” is getting a lot of exposure on dog food labels these days. The problem is, it doesn’t mean anything in particular; there is no official definition of the word. It just sounds good, and companies like Pet Products Plus, Inc., makers of Sensible Choice, like to use it a lot. A bright yellow banner on the front of the bag says, “100% All Natural.” And the back of the label explains, “Sensible Choice dog foods are all-natural products. . . In other words, if it’s not found in nature, you won’t find it in Sensible Choice.” But that just doesn’t explain something like “natural flavor,” the sixth ingredient listed on the label of the Sensible Choice Lamb and Rice food. Natural what flavor?
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