Features
August 2011 Issue
“Mass Market” Pet Food Companies Taking Aim at the Holistic Segment
Ainsworth Pet Nutrition a good example of recent industry trend toward better foods.
As we have noted previously, the “natural/holistic” segment of the pet food market is experiencing more robust growth than any other segment. So, more and more “mass market” pet food makers are experimenting with new products developed to compete in this niche – although, in our opinion, only some of the products can walk the walk; many lack true commitment to the concept. One of the best indications of the company’s dedication to quality is the ingredients panel. Recently, we received a press release from Ainsworth Pet Nutrition of Meadville, Pennsylvania. The name is new, though the company is not. Ainsworth was organized from the core of Dad’s Pet Care, a family-owned business since 1933.
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