Whole Dog Journal's Blog February 8, 2011

Runs with Dogs: Super Bowl Ads Featuring Dogs

Posted at 09:08AM - Comments: (4)

I’ll bet that in the past 10 years, every Super Bowl broadcast has been spiked with television ads with dogs in them. Why dogs are such reliable pitchmen for beer, cars, and snack foods, I’ll never know. 

Among the highest-rated ads that ran in Sunday’s Super Bowl broadcast was an ad for Doritos, featuring a Pug, Doritos (of course), a nitwit of a boyfriend, and a glass door. When the commercial started, I was certain the punchline would be a computer-generated image of an even flatter-faced Pug. Happily, the dog is the winner at the end of the ad and it’s the nitwit whose face is smushed.

Still, I hope no real-life nitwits are inspired by the ad to try teasing dogs into running into glass doors while cameras record the results.

I was interested to learn that the ad wasn’t the work of a professional ad agency; it was made by an amateur, a 31-year-old part-time web designer who among the winners of a “Crash the Super Bowl contest” contest sponsored by Doritos and Pepsi Max. Reportedly, the guy spent $500 making the ad, which resulted in a $1 million prize from Doritos maker Frito-Lay.

Do you enjoy seeing dogs in advertising? Or do you wish that the ad agencies would leave our furry friends out of their work?

Comments (4)

I enjoy seeing dogs in commercials. I would not support any product that abused an animal in a commercial. In most commercials with dogs that I have seen, the dogs come out on top.

Posted by: Marilyn B | February 9, 2011 8:02 AM    Report this comment

"I enjoy seeing dogs in advertising, as long as they are treated well and not made to look foolish."

I agree. What's fun about this ad is the over-the-top guy in the ad is the one made to look foolish. It gave us a good laugh.

Posted by: Carolyn M | February 8, 2011 2:29 PM    Report this comment

I also cringed the first time I saw that ad, and share your concerns about fools emulating it, and hate any appearance of animal cruelty. On the other hand, I loved the beer commercial in which the smart dogs are trained to serve in many ways.

Posted by: Unknown | February 8, 2011 12:11 PM    Report this comment

I enjoy seeing dogs in advertising, as long as they are treated well and not made to look foolish. Even the appearance of mistreatment of a dog, even though it was not real, would make me look elsewhere for another product. In our town, the local dog training center holds classes for would-be doggie actors and actresses, and the dogs I have seen in those classes really love showing off for an audience.

Posted by: FREDRIC B | February 8, 2011 11:49 AM    Report this comment

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